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The Roy Morgan Online Store provides you with access to the world's largest Single Source customer database with over 5,000 Customer Profiles and Industry Reports available for your marketing and business planning.

Nothing will bring you closer to the customer than an in-depth understanding of their demographics, interests, activities, attitudes and media usage. All these insights and more are available in our detailed Target Audience Profiles.

Use the browse tree on the left to navigate to your desired Profile or Report.



Roy Morgan's extensive database of over 50,000 interviews conducted annually spans all industries to give you a complete view of the Australian consumer landscape. From lifestyle profiles to automotive preference, financial products bought to holidays recently taken – you will be sure to find the profile you need for your research requirements.

New Zealand

Roy Morgan conducts over 12,000 interviews each year to create New Zealand's most comprehensive database on customer behaviour. Browse through the extensive list of Target Audience Profiles and Industry Reports covering all sectors of the consumer landscape.


Truly understand the Indonesian consumer psyche with a detailed look at the actions and behaviours of the Indonesian population. Roy Morgan's Understanding Indonesia Report provides an extensive collection of articles drawn from detailed Single Source interviews.

United Kingdom

Take a detailed look at UK magazine readers with Reader Profiles of the UK's most popular magazines. From the Asda Magazine to Hello and Readers Digest, Roy Morgan has a reader profile for your research needs.


Understand Americans’ Health and Wellbeing with profiles on sufferers of a wide range of illnesses and disease. Or choose from 42 magazine Reader Profiles from the USA's most popular publications. Reader Profiles will help you maximize the performance of your marketing planning.

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