REACTOR

  Cost Effective Ad Testing

Create a new Reactor using your own or competitor ads and get results within hours.

Reactor Spotcheck

  [view example]
  • Choose one ad to be tested among 6 other TV ads in non competing categories and a control video with 100 respondents
  • Results: Three selectable sets of graphs - All Respondents, Males/Females and three Age splits (available in two working days for orders before 2pm)

Reactor Spotcheck Plus

  [view example]
  • Choose one ad to be tested among 6 other TV ads in non competing categories and a control video with 100 respondents plus a simple questionnaire including Unaided Recall, Persuasion Score and Ad Diagnostics
  • Results: Three selectable sets of graphs - All Respondents, Males/Females and three Age splits (available in two working days for orders before 2pm)
  • Additional analysis from questionnaire available within one week

Reactor Competitive Set

  [view example]
  • Choose up to 7 of your and your competitors' ads (or upload a TVC or animatic) to be tested against each other and a control video with 100 respondents.
  • Results: Three selectable sets of graphs - All Respondents, Male/Female and three Age splits (available in two working days for orders before 2pm)

Reactor Competitive Set Plus

  [view example]
  • Choose up to 7 of your and your competitors' ads (or upload a TVC or animatic) to be tested against each other and a control video with 100 respondents plus a simple questionnaire including Unaided Recall, Persuasion Scores and Ad Diagnostics
  • Results: Three selectable sets of graphs - All Respondents, Male/Female and three Age splits (available in two working days for orders before 2pm)
  • Additional analysis from questionnaire available within one week

Increase Sample and Add a Question

  • For any product type add an extra $2,500 to include 100 extra respondents along with a simple question for target group analysis
The Reactor

Want more information?

Please contact the Reactor Team
on 1800 633 813 or send us an email.

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